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A love letter to P50

P50 image
We all love our P50. It's true love, our skin's soulmate. In fact, many of our clients can’t live without it. Biologique Recherche’s Dr. Allouche has called it a “potion in a lotion” and it is the keystone to BR’s skin care treatment. There’s nothing else like it on the market.

There are a few different versions, but all are the unique result of 30 years of development and experience. P50 balancing exfoliators speed up the epidermis' natural exfoliating process and the reconstruction of the epidermal shield. The fortified epidermis protects the skin, boosting its self-regeneration abilities. All BR treatments begin with the P50 ritual in the morning and evening. It gently exfoliates the skin, regulates excessive sebum secretion, moisturizes and helps maintain the epidermis' acid pH. It prevents and treats in-grown hairs, and is therefore ideal for pre- and post-shaving skin care.

Sound too good to be true? Well, don’t take it from us. Here are a few of the articles praising P50 (and dissing the smell, which, truth be told, is a bit acrid but it’s a small price to pay for the many benefits of this loved potion).

  • Brides.com said it’s a must-have for every bride:
  • Beauty hound Hannah Bronfman detailed her skin care regimen in the New York Times, putting Lotion P50 PIGM400 front and center.
  • New York Magazine featured it under the headline “Jesus in a bottle.” Seriously.

Find your perfect P50:

Lotion P50 is the formulation that started it all, the original P50 is recommended for seborrheic or hyper-keratinized skin.

Lotion P50 V is the kinder formulation developed for less toned and devitalized skin.

Lotion P50 W is the gentlest exfoliator of the bunch. It is chock-full of anti-inflammatory active ingredients and ideal for fine, sensitive skin prone to redness.

Lotion P50 PIGM 400 is an exfoliating and brightening lotion perfect for dull complexions with hyperpigmented marks. Unexpected ingredients pack a powerful punch: Palmaria Palmata extract lightens pigmentation and inhibits melanin synthesis, AHAs exfoliate, and Vitamin B3 and Wasabi extract are powerful antioxidants.

To use P50:

The first week, soak a cotton pad moistened with water with Lotion P50 and apply to the face, neck and cleavage, patting upward gently without rubbing. The following days, skip the water and soak a dry cotton pad with Lotion P50. Follow with your other favorite BR products. And don’t worry if you first feel a bit of tingling upon use. When the pH of the epidermis is unbalanced, you will feel the P50’s acidity. Once the skin is balanced, that sensation goes away.

For more on this new formulation of P50, check out this Man Repeller interview with Dr. Allouche or article on Racked.com:

(photo: lipstickalley.com)

Comments

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maryjane

thank you for this good article. so educative.

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